The Grand Tour is a British motoring television series created by Amazon Video, featuring the former Top Gear presenters Jeremy Clarkson, Richard Hammond and James May, who partnered up with Amazon Prime, starting a brand new car show.   

Prior to the lunch, I worked alongside a team of creatives at Brave on the digital and social activation for the show, in the intent to drive immediate awareness and deliver a digital experience that would engage their new audience. 

In the days following the launch, their first episode “The Holy Trinity” became Amazon Video's most watched premiere episode. Attracting nearly two million viewers in its first weekend - the show became one of the online streaming service's biggest hits.