A self-initiated project where I designed a brand for an Italien product range as a whole and proposed a visual and structural treatment for the packaging of the items. I chose the name Affinitá to represent my response. 

Afinitá means relationship in Italian, encouraging people to care about what they eat and generate a bond with Afinitá – 'to have a relationship with their food'. I aimed to create a contemporary and tasteful design for the products and give the buyer a fresh and friendly impression by using a trade fair physical packaging together with a modern typeface for the identity.